ANALYTICS × DIGITAL PRODUCTS / 2026
An analyst’s judgement. A builder’s ownership.
Turning complex information into clear decisions and useful digital products.
01 / INTRODUCTORY SYSTEM
SIGNAL → JUDGEMENT → ACTIONI work where customer behaviour, operational detail and commercial decisions meet. At CDK Global and insightsoftware, I’ve turned activity data into reporting that helps teams see what matters and act on it.
Now studying MSc Business Analytics at Newcastle University, I bring that same discipline to the products I build independently. VXL, Sportxin and Ignyxx are a record of how I learn: identify the friction, make a decision, ship something useful.
My next step is a role where analytical thinking, customer understanding and hands-on ownership make a meaningful contribution within a team.
02 / SELECTED SYSTEMS
A professional story, built into a website. I created VXL as a live studio for editing profiles, choosing templates and publishing personal portfolios.
Independent project / Product thinking, interface design and end-to-end delivery.
EXPLORE VXL↗A grassroots-cricket platform I designed and built independently: live ball-by-ball scoring, instant scorecards and contribution tracking that turn community play into a sporting record.
Independent learning project / Translating a user problem into a live product.
EXPLORE SPORTXIN↗A structured home for my self-directed product experiments. I use it to practise disciplined problem discovery, positioning and web delivery.
Independent product lab / Evidence of initiative, judgement and continuous learning.
VIEW PUBLIC SOURCE↗INTERACTIVE / FROM REPORT TO DECISION
WHAT / WHY / NEXTThis is what I do: turn a report into a clear explanation and a useful next step. Pick a region, then click Analyse report.
SAMPLE SALES REPORT / TWO MONTHS
| Region | Previous | Current |
|---|
The numbers are the starting point. Click Analyse report to see the insight.
Fictional monthly sales. Revenue = orders × average order value. Previous orders: North 1,000; West 800; East 700; South 500, all at £100 per order. Current orders: 640, 800, 670 and 490 respectively. Current order value is £100 except West at £105. Percentage change = (current − previous) / previous. Order and price contributions are calculated within each region. These explain the arithmetic, not the business cause; no client data or forecast.
ILLUSTRATIVE DATA / CLEAR METRICS, USEFUL QUESTIONS, PRACTICAL NEXT STEPS
03 / APPLIED CAPABILITIES
WHAT I BRING TO THE TEAMPower BI reporting, KPI design and dashboard storytelling that turn customer and operational data into practical visibility.
POWER BI / EXCEL / KPI DESIGNAccount analysis, engagement tracking, prioritised follow-up and revenue-risk visibility grounded in customer-success experience.
SALESFORCE / TOTANGO / GONG ENGAGEIndependent products demonstrate initiative, product framing, interface judgement and a willingness to learn through execution.
DISCOVERY / INTERFACE DESIGN / WEB DELIVERYReporting and stakeholder communication that connect the detail to a decision. Practical AI learning through CDK’s CTSS community.
STAKEHOLDERS / APPLIED AI LEARNINGLearning tidyverse and dplyr for data preparation, ggplot2 for visualisation, and R Markdown (rmarkdown) for reproducible reporting in my programme.
Building capability in visual exploration and dashboard reporting, alongside my professional Power BI experience.
THE WORKING PRINCIPLE
04 / PROFESSIONAL CHRONOLOGY
FULL CV ↗Power BI reporting that helps Customer Success, Operations and Sales understand engagement, adoption, performance and commercial risk.
SPARK AWARD / 2025 + 2026First core committee, CTSS AI Community. Cohort 1 learning and capstone activity completed.
Account analysis, engagement tracking, collections follow-up and retention reporting. Independently managed follow-up and helped shape a repeatable collections process.
KUDOS AWARD / 2024Recognised contribution to approximately $300k in collections and revenue recovery.
Developing deeper capability in analytics, evidence-led decision-making and business strategy.
Commerce and business foundations supporting commercial and customer-focused analysis.
NEXT CHAPTER / LET’S CONNECT
Open to opportunities in Business Analytics, Reporting, Customer Success Operations and AI-enabled business operations.
Student visa holder / Work availability in line with visa conditions.