ANALYTICS × DIGITAL PRODUCTS / 2026
An analyst’s judgement. A builder’s ownership.
Turning complex information into clear decisions and useful digital products.
01 / INTRODUCTORY SYSTEM
SIGNAL → JUDGEMENT → ACTIONI work where customer behaviour, operational detail and commercial decisions meet. At CDK Global and insightsoftware, I’ve turned activity data into reporting that helps teams see what matters and act on it.
Now studying MSc Business Analytics at Newcastle University, I bring that same discipline to the products I build independently. VXL, Sportxin and Ignyxx are a record of how I learn: identify the friction, make a decision, ship something useful.
My next step is a role where analytical thinking, customer understanding and hands-on ownership make a meaningful contribution within a team.
02 / SELECTED SYSTEMS
A professional story, built into a website. I created VXL as a live studio for editing profiles, choosing templates and publishing personal portfolios.
Independent project / Product thinking, interface design and end-to-end delivery.
EXPLORE VXL↗A grassroots-cricket platform I designed and built independently: live ball-by-ball scoring, instant scorecards and contribution tracking that turn community play into a sporting record.
Independent learning project / Translating a user problem into a live product.
EXPLORE SPORTXIN↗A structured home for my self-directed product experiments. I use it to practise disciplined problem discovery, positioning and web delivery.
Independent product lab / Evidence of initiative, judgement and continuous learning.
VIEW PUBLIC SOURCE↗INTERACTIVE / BUSINESS ANALYTICS LAB
SIGNAL → PRIORITY → ACTION36 customer accounts. Limited time. Different signals. Build a follow-up queue and explore the trade-offs. This is the kind of thinking behind my reporting and customer-success work: make the signal visible, then turn it into a practical next step.
01 / SET THE SCENARIO
Change a control. Inspect a dot.
See who moves into the queue.
03 / FIRST FIVE FOLLOW-UPS
All 36 accounts are fictional. Monthly values, usage indices and overdue days are fixed sample inputs. Risk score = 60% × (100 − usage index) + 40% × overdue severity, where overdue severity reaches 100 at 60 days. Engagement drop reduces each usage index, with a floor of zero.
Risk-weighted value = monthly account value × risk score / 100. Coverage is the share of this total represented by accounts in the queue. The balanced strategy ranks by risk-weighted value; the other strategies rank by risk score or monthly value. The comparison uses the first accounts in ID order with the same capacity. “pp” means percentage points. This is a prioritisation illustration, not a calibrated probability, revenue forecast or claimed client result. It does not estimate the effect of contacting an account.
ILLUSTRATIVE SCENARIO / SYNTHETIC DATA / NO CLIENT INFORMATION
03 / APPLIED CAPABILITIES
WHAT I BRING TO THE TEAMPower BI reporting, KPI design and dashboard storytelling that turn customer and operational data into practical visibility.
POWER BI / EXCEL / KPI DESIGNAccount analysis, engagement tracking, prioritised follow-up and revenue-risk visibility grounded in customer-success experience.
SALESFORCE / TOTANGO / GONG ENGAGEIndependent products demonstrate initiative, product framing, interface judgement and a willingness to learn through execution.
DISCOVERY / INTERFACE DESIGN / WEB DELIVERYReporting and stakeholder communication that connect the detail to a decision. Practical AI learning through CDK’s CTSS community.
STAKEHOLDERS / APPLIED AI LEARNINGTHE WORKING PRINCIPLE
04 / PROFESSIONAL CHRONOLOGY
FULL CV ↗Power BI reporting that helps Customer Success, Operations and Sales understand engagement, adoption, performance and commercial risk.
SPARK AWARD / 2025 + 2026First core committee, CTSS AI Community. Cohort 1 learning and capstone activity completed.
Account analysis, engagement tracking, collections follow-up and retention reporting. Independently managed follow-up and helped shape a repeatable collections process.
KUDOS AWARD / 2024Recognised contribution to approximately $300k in collections and revenue recovery.
Developing deeper capability in analytics, evidence-led decision-making and business strategy.
Commerce and business foundations supporting commercial and customer-focused analysis.
NEXT CHAPTER / LET’S CONNECT
Open to opportunities in Business Analytics, Reporting, Customer Success Operations and AI-enabled business operations.
Student visa holder / Work availability in line with visa conditions.